Perfera
Gen Z marketing agency · the performance era

Old marketing is cooked.

Nobody reads banner ads anymore. We're a digital marketing agency that makes Reels, creator videos and paid ads people actually stop for, then turns that attention into enquiries your sales team can call back.

  • Free audit call
  • No lock-in contract
  • You own every video and ad account
Reels & ShortsCreators & UGCPaid socialAI searchFunnels
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viewer reaction: *keeps scrolling*

Old way Perfera way

The 2009 playbook. Flip the switch.

The vibe shift

The old playbook is giving 2009.

People didn't stop buying. They stopped paying attention to ads that look like ads. Every buyer, from a 19-year-old student to a 52-year-old plant manager, now lives on the same feed. So we market like the feed.

Their way · expired

  • One glossy TV-style ad, run for six months
  • Stock photos of people laughing at salads
  • Cold calls and "Dear valued customer" blasts
  • Keyword-stuffed blogs nobody finishes
  • A 40-page monthly PDF report
  • Brand voice: legal department

The Perfera way · fresh

  • Dozens of short-form tests a month. Keep the winners
  • Real faces: your team, your customers, creators
  • DMs and WhatsApp flows that feel like a friend texting
  • Answers that show up on Google, ChatGPT and Instagram search
  • A live dashboard you can read in 30 seconds
  • Brand voice: an actual human being
What we cook

Six ways we make your brand un-scrollable.

Book one or all six. Most of your buyers will meet you on a phone with the sound off, so that's what we design for. Not sure which you need? The free vibe check sorts that out.

Format: 9:16Most booked

Short-form that slaps

Reels and Shorts built around the first three seconds, because that's when people decide to stay. We write the hooks, shoot or edit in-house and keep you posting every week.

Hook scriptsEditingTrend radar
Real people onlyUGC

Creators & UGC

Your buyers already follow creators they trust. We find the right ones, write briefs they're happy to film and sort out usage rights, so the best clips can run as ads later.

Creator matchingBriefsUsage rights
Meta · Google · YouTubePaid

Ads that don't feel like ads

Ads that look like they belong in the feed. We optimise for cost per qualified lead, because reach on its own doesn't pay salaries. A creative that stops working is switched off by Friday.

CPL trackingCreative testingRetargeting
SEO + AEO + GEOSearch

Search for the AI era

Your buyers type the same question into Google, ChatGPT and Instagram search. We set up your site and content so your brand is the answer that comes back.

AI answersGoogleSocial search
Comments · DMs · memesCommunity

Memes & community

We reply in the comments, run your DMs and broadcast channel, and post memes while the trend is still a trend. Accounts that talk back get followed.

Community mgmtMeme dropsBroadcast
Load time < 2sConvert

Funnels & landing pages

A great Reel that lands on a slow, confusing page wastes the click. We build fast mobile pages and WhatsApp lead flows that get to the point and ask for the enquiry.

Landing pagesWhatsApp flowsCRM setup

Swipe for all 6 services

Receipts > vibes

Gen Z energy. Grown-up numbers.

The videos can be silly. The reporting isn't. You get one live dashboard with the numbers that pay your bills, and a short note each week on what we're testing next.

Weekly growth board Live
Hook rate41%▲ 6 pts
Leads312▲ 18%
Cost / lead-23%▼ vs. last mo
Saves + shares2.1K▲ 34%
Qualified leads per weekLast 12 wks
Wk 1 · old adsWk 9 · creator clips liveWk 12

Example dashboard with sample data, for illustration.

  • 7d
    First content live in a week

    No three-month "discovery phase". We learn by posting.

  • 10+
    Hooks tested every week

    Small bets, fast reads. Winners get budget, losers get cut.

  • 30s
    Reports you read in 30 seconds

    Leads, cost per lead, what we tried, what's next. That's it.

  • 100%
    You own everything

    Every video, ad account, page and audience stays yours.

How we cook

From "who even are you" to main character in four moves.

  1. 1Days 1–2

    Vibe check

    We audit your ads, socials, site and top three competitors. You get a straight answer on what's cooked and what's worth keeping.

  2. 2Week 1

    Lore drop

    Brand voice, content pillars, the offer and the channel mix. Your brand gets a personality and a reason to be followed.

  3. 3Weekly sprints

    Let it cook

    Content and ad sprints every week. We ship, measure hook rate and cost per lead, and keep what works.

  4. 4Month 2 onward

    Glow up

    We scale budget behind proven winners, turn top clips into ads, and build the funnel that keeps leads coming.

Swipe through the 4 steps

For the boss who doesn't get it

Translate this for your board meeting.

Gen Z slang, decoded, with what each word means for your marketing. Feel free to screenshot.

Hover or tap a card to decode it.

Swipe, then tap a card to decode it

Real questions

Asked. Answered. No cap.

Still not sure? Book the free vibe check and ask us anything. We'll answer straight.

Is this only for brands that sell to Gen Z?

No. The name describes how we work, and it works at any age. A 45-year-old hospital administrator watching Reels at 11pm stops for the same honest, quick content a college student does.

We're a "boring" business. Clinic, college, factory. Will this work?

Boring industries are the best place for this. Your competitors are still posting flyers, so the bar is low. A 30-second factory floor tour or a doctor answering one real patient question often beats a polished brand film.

Do we have to dance on Reels?

Only if you want to. Most of what we make is founders talking to camera, how-it's-made clips and answers to questions your customers actually ask. Zero choreography.

How fast will we see results?

First content goes live in week one. Paid ad tests give readable data in two to three weeks. Organic reach and AI search compound over three to six months. We'll tell you upfront which is which, so nobody's delulu about timelines.

What do your reports look like?

One live dashboard: leads, cost per lead, hook rate, what we tested and what we're doing next. Readable in 30 seconds. No 40-page PDF.

Try something new.the Gen Z way.Perfera.

Book a free 20-minute vibe check. We'll go through your ads, Instagram and website with you and say plainly what's cooked and what we'd test first. No pitch deck.

  • An honest read on your current marketing
  • Three content ideas you can use even if you don't hire us

Book my vibe check

Free, 20 minutes, no obligation. We reply within one working day.